Raising Standards
Raising Standards
For the modern parents, defining the new normal.
For parents who choose better, not louder.
Those who value quality over excess, intention over impulse, and understand that what they wear is part of the example they set.
These elevated essentials are designed to move seamlessly through real life, while holding a refined, timeless presence. Thoughtful in construction, honest in materials, and made to last beyond trends.
Because raising standards isn’t about perfection.
It’s about consistency, care, and leading by example.
Modern. Refined. Mindful.
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Product Details
Crafted from certified organic cotton, this eco hoodie is a conscious choice for parents who care about what touches their family — and the world their children are growing up in.
• 100% organic cotton
• Heavyweight fabric (350 g/m²) for structure, warmth, and longevity
• Regular, relaxed fit designed for everyday movement
• Double-layered self-fabric hood for added warmth
• Set-in sleeves for a clean, timeless silhouette
• Front pouch pocket for hands, essentials, and everyday moments
• 1×1 rib at sleeve and bottom hem for a natural, secure hold
• Single-needle topstitching for long-lasting durability
• Metal eyelets and reinforced neck tape
• Self-fabric half-moon at the back of the neck for comfort and finish
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Certifications & Values
• GOTS & OCS certified organic cotton fabric
• OEKO-TEX® Standard 100 certified
• PETA-Approved Vegan
Designed with intention.
Made to endure.
Worn with purpose.
• Blank product sourced from Bangladesh
We recommend a size up
Size guide
| CHEST WIDTH (cm) | BODY LENGTH (cm) | SLEEVE LENGTH (cm) | |
| S | 51.6 | 68 | 64 |
| M | 54.1 | 71.9 | 65.5 |
| L | 56.9 | 74 | 67 |
| XL | 60 | 76 | 68.6 |
| 2XL | 63 | 78 | 70 |
Wash inside out, at a cool temperature, ideally 30°C or a cold wash setting. This helps maintain the fabric's integrity and prevents excessive shrinkage. Use a mild detergent and avoid bleach to preserve the colour and texture.
After washing, reshape your garment while it's still damp. Lay flat or hang to dry. Do not tumble dry your garment as this puts stress on the fabric's structure and leads to shrinkage or distortion.
Iron your garment on a low to medium setting to restore its original structure and remove any creases. This helps the cotton fibres relax and return to their natural state.
Store your garments in a cool, dry place away from direct sunlight. Fold them neatly or hang them to avoid creases and maintain their shape.
Address stains promptly. Soak the stained area in cold water before washing. Avoid using harsh chemicals, as they can damage the cotton fibres.
Return policy
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Shipping
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Manufacturing
We work with premium garments from Honduras, Bangladesh, and Vietnam.
One thing is very clear to us, our certificate’s speak volumes about our compromise to deliver the best
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